When you look for companies to work for, look at them as if you were going to purchase their stock. If you're not an investor yet, here's my process. I check out the financial statements, the press releases, and most importantly, the conference calls (all posted on companies' websites). I want to get a feel for how a company operates and where it is really going. Now, look at Ford Motor Company. You have most likely seen or heard of all of the job cuts and entity cutbacks Ford has been making. The media and everyone else is giving the impression of sell, sell, sell. I'm saying buy, and buy more. The "bold moves" campaign is more than their new advertising slogan. The bold moves website is becoming very popular, and is getting a lot of press. It's an interactive look into "the future of Ford". The word 'restructuring' when associated with business has a negative connotation. In Ford's case, it is necessary and they are building up once again, this time with the customer in mind. Using the medium of the web and new media is the only way to really reach the next generation of buyers, and Ford gets it.
Agree or disagree, check it out for yourself. Here's the intro video to their episode based documentary.
