MyLifeMyCareer.com

Google acquired YouTube not too long ago for a ridiculous chunk of change. Google is an advertising company and Youtube is a "broadcast you" video sharing and community site. Why pay so much when you already have your own video sharing site? Google is going to somehow place ads in videos on YouTube. Who knows how they will do it: before the video plays, a small banner below the video, some kind of embedded text, or something crazy that we don't even know about. Maybe they will be editing the videos and adding cleverly placed products in videos of sleeping cats. So, what does this have to do with you, the college student, looking for a career path after college. If you are going into marketing, advertising, sales, art, design, etc, then you will have many new types of positions available to you. "search engine placement manager", "google adword optimizer", "youtube clever product placement-er" (that last one isn't real...yet). These sound slightly technical, but they really aren't. The advertising aspect is still there, it is just shorter, more targeted, and more efficient and it is presented in a new medium. Get ready to change from year to year with the rise and fall of new technology and trends. That cat almost fell asleep standing up.