Viral Marketing, Guerilla Marketing, Alternate Reality Games. Sign me up.
I was reading an article today on WebUrbanist.com about the five most recent guerilla marketing examples that went wrong. Rather than just coming up with a concept for print or electronic media it would be a blast to come up with crazy ideas to take to the streets or net in unconventional ways.
There was an article several months back in Wired about some of the more notable alternate reality games that were hugely popular among the popular internet crowd that every company, studio, or artist wants on their side. They have the potential to set off exponential growth or popularity - the most likely tipping points if you're a Malcolm Gladwell fan and believer of the theory.
I doubt many business schools or MBA or executive programs are training marketing professionals to utilize social media properly, and the skills required to excel in social media and marketing positions. These skills are less business and more technology research and application in my opinion. I also doubt that many established businesses are putting non-business grads or non-MBA's in their marketing management positions, or embracing social media at all.
The new forms and practices in marketing have already caught fire, and slowly but surely more and more opportunities will arise as companies start to accept the new media practices as equals with their traditional PR and traditional media advertising methods.
Companies To Check Out:
42 Entertainment
